The story of HL Display

From a small traveling one-man band to a global leader in over 70 countries, this is the story of HL Display. In 1954, a traveling salesman in Borlänge, Sweden, saw a problem. Harry Lundvall observed that products were poorly displayed and price tags were hard to find. In an age when food was becoming self-service, Harry took matters into his own hands.

Armed with iron and pure enthusiasm, he began manufacturing label holders and store displays in his own basement. Soon his innovation began as his handmade solutions increased product display and store sales. In the 90s, Harry’s family business went global when his granddaughter Lis and her husband Anders took over the company. Anders, Lis and their team grew the business by gaining new customers and expanding to new locations worldwide.

The entrepreneurial spirit that has made HL Display the leading company it is today is still embedded in our company culture. Today, we celebrate decades of innovation and carry our pioneering spirit into the next era. Our passion for retail keeps us focused on the changing needs of people.

We always anticipate and adapt to invent functional and sustainable solutions. This way we can inspire and create a better shopping experience for people all over the world.